One great idea that some adoptive couples have used to get the word out that they are seeking to adopt is an online “media blitz”! This can be done in many ways, but today we have one couple sharing their ideas of how they executed their media blitz through their blog and other social networking sites to help raise awareness for adoption and to spread the word that they were adopting. We have seen several of these media campaigns & think they are a great idea! Now, who is going to go plan theirs?!

From adoptive couple Shaun & Lanette:

For our “media blitz” our primary tool was our blog. In addition to blogger, we used Facebook and Pinterest.

The first thing we did was make a plan. We decided on certain topics that we wanted to discuss during our media blitz. We made a list of friends and adoption contacts who we thought would write good guest posts for our adoption blog.

We also made a list of things that our family and friends could possibly contribute for giveaways, nothing was very expensive and almost everything was homemade. We tried to keep it pretty simple, but a few of the things included baby blankets, inspirational quote signs, homemade ruffled bags, chocolates, earrings, jewelry boxes carved by my brothers… We then clumped things together into 4 separate giveaways, and supplemented some of them with a couple of things that we bought, including a book about adoption and a movie. For the giveaways, people were able to enter once by commenting on the blog, and then receive multiple entry is if they posted our families profile on Facebook, or pinned any of our adoption week posts on Pinterest. (One tip– I would suggest making sure that your giveaway rules are very simple, I feel like ours may have been a little overwhelming for our readers.)

Now back to the guest posts: We asked a variety of friends from the adoption world for help– our daughter’s birth family, a friend who is a caseworker, friends who were also hoping to adopt, and friends who adopted in the past. We asked these friends if they would be able to write about specific topics, and asked if they could have their posts and any pictures they wanted us to include emailed to us within two or three weeks. I gave them a set date that I needed everything by. I tried to have everything that we needed for a media blitz already and scheduled the post a few days before the blitz actually began. We tried to cover some of the biggest basic topics related to adoption that we wished more people understood. The most read post from our blitz was about respectful adoption language, which was really exciting to see get so much traffic. I still see it floating around on Pinterest every now and then. All of our guest posts were highly trafficked, which was really neat. It was also helpful for friends who were hoping to adopt who wrote guest posts, because they were able to receive more traffic through our media blitz as well. Win-win! (we made sure to link their profiles on their posts.)

Even though neither of our kids came to our family through our specific networking efforts, working on these projects and hopefully educating some people about adoption was a wonderful experience and helped us feel proactive during what felt like a very long wait.

If you have any questions about our media blitz feel free to email me! Here is the link to Lanette’s Blog: